Pop Culture History- Madame Tussaud's Wax Museum in London unveiled statues of the Beatles, the museum's first rock stars- 30 March 1967.

The figures became more famous in 1967 when the Beatles used them in the cover photograph for their "Sgt. Pepper's Lonely Hearts Club Band" album. On March 30, 1967, the cover of the Beatles' "Sgt. Pepper's Lonely Hearts Club Band" album was staged and photographed by Michael Cooper at Chelsea Manor Studios in London using a collage of life-sized cardboard models and figures from Madame Tussaud's wax museum.